Meta tags play a crucial role in SEO optimization. They help search engines understand the content of your website.

Basic SEO Optimization: 10 Steps to Better Website Visibility

Юрий
Юрий Published: 02 September 2025
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Basic SEO Optimization: 10 Steps to Better Website Visibility

1. Setting Up Meta Tags — The Foundation of SEO

Meta tags play a crucial role in SEO optimization. They help search engines understand the content of your website. Include meta descriptions and keywords on all pages. Example of a meta description:

<meta name="description" content="Step-by-step guide to basic SEO optimization for your website.">

2. Schema Markup to Improve Visibility

Schema markup helps search engines interpret your website's content accurately. This can enhance how your site appears in search results. Use schema.org markup, for example, for rating products, businesses, or recipes. Here's an example of LocalBusiness markup:

<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "name": "My Business", "address": { "@type": "PostalAddress", "streetAddress": "Street, 1", "addressLocality": "City", "addressRegion": "Region", "postalCode": "123456" }, "telephone": "+1 123 456 7890", "url": "http://www.mysite.com" } </script>

3. Website Crawling with Screaming Frog SEO Spider

For a deep analysis of your site, use Screaming Frog SEO Spider. This tool helps crawl your website for issues like duplicate pages, broken links, or problems with meta tags. Use the paid version for more powerful features, such as analyzing up to 500 pages and integrating with Google Analytics.

After crawling, tools like Screaming Frog help you quickly identify issues that may impact your SEO.

4. Proper URL Structure

SEO-friendly URLs not only help search engines but also make your pages more user-friendly. Use short and informative URLs, such as example.com/seo-optimization, instead of long, parameter-heavy links like example.com/page?id=123.

5. Image Optimization

Images play an important role on your website, but they can slow down its loading time. Make sure every image has an alt tag with a description, and that its size is optimized. Example code for an image:

<img src="image.jpg" alt="Example image for SEO" />

6. Internal and External Links

Using both internal and external links helps improve your website's SEO. It's important that your links are relevant and lead to quality pages. Here's an example of an internal link:

<a href="/seo-optimization">Read about basic SEO optimization</a>

7. Content Is King in SEO

Quality and original content is one of the most important factors in improving SEO. Write articles that are truly useful to users and don't forget to use keywords. Regularly updating your content also positively affects your website's rankings in search engines.

8. Error Checking with Google Search Console

Use Google Search Console to track errors on your site, such as indexing problems, 404 errors, and mobile version issues. This helps you address issues promptly and improve your site's visibility in search engines.

9. Mobile Optimization

Your site must be optimized for mobile devices. Search engines like Google consider the mobile version of your site when ranking it. Check how your site appears on mobile devices and ensure it loads quickly and is easy to read.

10. Continuous Analysis and Adjustment

SEO is not a one-time task. Continuously analyze results, perform A/B testing, and monitor your site's position in search engines. Adjusting your strategy will help maintain high rankings and ensure consistent traffic.

 

Constantly improving your website's SEO will help increase its visibility and attract more targeted visitors.