1. As always, when a site comes to us for revision, first we carefully diagnose it, identify weaknesses and strengths. Then we find the optimal ways to eliminate the identified problems.
2. The resource is quite simple. There was clearly not enough information on it for consumers, and there were no "free" pages. Our specialists decided to "add" more pages to it by referring to third-party resources. In particular, by clicking on "Our reviews", users now get to the page with reviews in VKontakte. Accordingly, the "Photo Album" sends people to Instagram, and "Sharpening skates" and "Vacancies" - again to the skating rink page in VKontakte. As a result, the information content of the site has grown significantly, and the solution of the issue was quite simple.  
3. Updated the design of the site. We added several "chips" to it, which made the resource more profitable from the point of view of marketing. It has become more attractive and pleasant to perceive externally. The photos used are brighter and more positive, and they are now at the level of emotions encouraging people to go to the skating rink and have a nice rest. In turn, we have also more clearly outlined the conditions and prices of skate rental, which is always of interest to consumers.   
4. Added connection to "Yandex.Maps". Thanks to this, those wishing to visit the skating rink will quickly be able to figure out where it is located and how they can get to it from their location.
5. After completion, control testing was done for the perception of the resource by users. It showed that the number of people visiting the site increased, they were on it longer than before, and actively used informational links to additional pages. That's what we wanted.